Branded Content + Social Campaign | 2023
Writer, Director, Cinematographer + Editor • Kaleb Kohart
Production companies: Moxi & Portlight Creative // Bill Foster • Executive Producer & Client Liaison // Cam Harder • UPM & Producer // Grady Foster • 1st AC // John Murphy • Gaffer // Carl Rettinger • Associate Producer & On-set PA // Kristina Poter • BTS & On-set PA
Recognition:
How do you convince people of the value that can be gained by monitoring a child's digital world?
The concept began with a real call from a high school principal. Working with the teams at Moxi and Portlight Creative, I then brought the true story back to life in a way that places potential customers and users of Gaggle into the reality of what educators, parents, and students face on a daily basis.
"It's Been A Week" allowed us to show, not tell, what the Gaggle service can achieve - saving real lives.